Adidas CEO Kasper Rorsted to step down next year

Adidas CEO Kasper Rorsted

German’s Adidas AG announced unexpectedly that its CEO Kasper Rorsted will leave his post next year — before his contract is due to run out — and that it has started searching for a successor.

Adidas AG’s supervisory board said it has “initiated a CEO transition.”

It said Rorsted and the supervisory board mutually agreed upon that Rorsted will hand over the CEO position during the course of 2023 and that the search for a succession has started.

Rorsted will remain CEO until a successor has been appointed.

Thomas Rabe, chairman of the Supervisory Board of Adidas AG, said: “We would like to thank Kasper for his major achievements.

“During his tenure since 2016 he has strategically repositioned the company and fast-forwarded its digital transformation.

“Under Kasper’s leadership Adidas has substantially advanced its digital capabilities and grown its online sales by a factor of more than five.

“In North America, the world’s largest sporting goods market, Adidas has doubled its sales.

“In addition, adidas has strengthened its leadership position in sustainability and increased diversity, equity and inclusion throughout the company.

“One example is the share of women in leadership positions that increased significantly during his tenure.

“Following the successful divestiture of TaylorMade, CCM Hockey and Reebok the company is now able to focus its efforts on its core brand adidas.

“After three challenging years that were marked by the economic consequences of the COVID-19-pandemic and geo-political tensions, it is now the right time to initiate a CEO transition and pave the way for a restart.”

Rorsted said: “Adidas is an iconic sports brand. As a company, we have achieved great progress in strategic areas of our business.

“I am proud of our achievements as a team. The past years have been marked by several external factors that disrupted our business significantly.

“It required huge efforts to master these challenges. This is why enabling a restart in 2023 is the right thing to do – both for the company and me personally.

“Our business is heading in the right direction.

“We are growing double-digit in 85% of our business. In the months to come our focus will be to accelerate our growth as soon as all markets can operate without major disruptions.”

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Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.