Paris-based “customer engagement software” firm Brevo said it has closed its latest €500 million financing round, officially making the company a unicorn.
The firm said the new funding will support continued large-scale investments in AI, accelerated growth in the United States, and an intensified M&A strategy.
“General Atlantic, a leading global investor, and Oakley Capital, a leading, pan-European mid-market investor, are joining the Company’s shareholders,” said Brevo.
“Bpifrance and Bridgepoint, one of the world’s leading mid-market investors, remain minority investors, with the latter reinvesting via Bridgepoint Development Capital V, a lower middle-market fund focused on supporting fast-growing businesses across Europe.
“Partech, an investor since 2017, is fully exiting its stake. Following this transaction, Brevo’s management and employees have become the company’s largest shareholder …”
Brevo said it will surpass €200 million in ARR (Annual Recurring Revenue) in 2025. Brevo operates in 180 countries, including France, Germany and the US, the three of which account for 65% of total revenues.
Armand Thiberge, founder and CEO of Brevo, said: “I’m very pleased to welcome Oakley Capital and General Atlantic, two global investment firms that share our vision and high standards.
“Our ambition remains unchanged: to build a global European CRM leader capable of competing with US players through product excellence. This new phase will allow us to further accelerate our product roadmap, notably by leveraging AI, and to strengthen our operational excellence.”
Peter Dubens, co-Founder and Managing Partner at Oakley Capital, said: “We’re pleased to be partnering with a proven founder like Armand. He has built a remarkable company combining a unique product offering, international scale, and profitable growth.
“We see significant opportunity to further internationalise the business and expand into the mid-market, and we look forward to working in partnership with Brevo and General Atlantic to achieve this.”
Sascha Günther, Managing Director at General Atlantic, said: “We see strong secular tailwinds in AI-driven customer engagement software platforms that serve SMBs and mid-market clients.
“Brevo is uniquely positioned at the centre of this shift with a product-led, capital-efficient foundation, and a visionary founder in Armand. We’re excited to support Brevo in becoming a global category leader.”
Thomas Moussallieh, Partner at Bridgepoint, said: “Brevo’s journey over the past five years has been extraordinary. Together, we’ve scaled the business internationally, expanded its capabilities, and built a platform that now leads its category in Europe. The five-fold ARR growth and nine strategic acquisitions under our partnership reflect the vision and ambition of Armand and the team. We’re proud of what we’ve achieved together and look forward to supporting Brevo’s next chapter through our reinvestment via BDC V.”