Talon.One, a Berlin-based enterprise loyalty and promotion software firm, has announced a $135 million growth funding round from new investors Silversmith Capital Partners and Meritech Capital, with participation of existing investor CRV.

Talon.One’s platform helps 270 customers across a range of sectors build personalized, scalable promotions and loyalty programs through smart use of data. Customers include H&M, Adidas, Costa Coffee, Sephora, Ticketmaster and Nordstrom.

The new capital will accelerate ongoing innovation of the Talon.One platform and strengthen the company’s market position in the US, UK, Europe and APAC. The investment will focus on delivering AI-powered intelligence and predictive insights, as well as deepening enterprise capabilities across sectors.

“This investment is a powerful vote of confidence in the platform we’ve built, and the value we deliver to the world’s most trusted brands,” said Christoph Gerber, co-founder and CEO of Talon.One. “We are excited to partner with Silversmith and Meritech to continue solving our customers’ most complex challenges.”

Sebastian Haas, Talon.One co-founder and COO, said: “This next chapter will be all about scale and execution. With this investment, we will accelerate innovation in AI, enhance enterprise functionality, and continue building the most flexible and powerful incentive infrastructure on the market.”

Reid Christian, General Partner at CRV, said: “Since our first investment, it has been incredible to witness Talon.One’s journey and consistent execution. This round is a clear validation of their vision and the trust of their growing base of global enterprise customers. We are thrilled to deepen our commitment.”

Alex Clayton, General Partner at Meritech Capital, said: “Talon.One continues to redefine what loyalty and promotion should look like for modern enterprises.

“There is an undeniable and growing market need for truly flexible, data-driven promotion and loyalty solutions.”