Paris-based Didomi, a global data privacy solutions provider, said it is raising €72 million with private equity firm Marlin Equity Partners.
Didomi said the funding will be used to acquire Lille-based server-side tagging platform Addingwell, fuel an ambitious organic and inorganic growth plan and set new standards for privacy-preserving data collection and activation.
“With this second acquisition … Didomi furthers its message that data privacy is about more than compliance and has become a strategic, core business topic for leading organizations looking to enhance data sovereignty and data effectiveness,” said Didomi.
“Amidst major changes in the digital ecosystem, including the growing regulatory patchwork of privacy law and the shift away from the reliance on third-party cookies, organizations are seeing the increased value of maintaining control over data collection throughout their users’ interaction with brands and devices.
”Server-side tagging is emerging as a critical solution for organizations to regain control of their data operations while optimizing performance and ensuring compliance …
“Moving consent and data collection from a third-party to a first-party basis will bring Didomi clients clear and measurable benefits in terms of performance, data quality, and governance. Didomi’s product research and development confirms the advantages for privacy-preserving solutions across the 35 countries in which it operates.
“A fast-growing, major player in France, Addingwell supports over 1,000 clients in their server-side tagging implementation, optimizing their data strategies to maximize marketing and advertising ROI in a compliant manner.
”Addingwell’s ability to allow IT teams to securely delegate elements of implementation to data, legal, and marketing teams is part of what makes it such an effective solution. Their comprehensive tag and data monitoring allow companies to maintain control over their data collection and sharing flows …
“This transition, led by two EU privacy technology leaders, comes at an ideal time to address growing challenges. With the transatlantic Data Privacy Framework between the EU and the U.S. facing potential hurdles, European-built solutions can be well-positioned to ensure long-term data control and compliance.”
Romain Gauthier, co-founder and CEO at Didomi, said: “For the past years, privacy has been almost exclusively associated with a regulatory compliance exercise. Companies have too often forgotten about its impact on user experience and business outcomes.
“Didomi is here to help companies gain back control over the way privacy is affecting the value of personal data at the source, when it’s collected, and in transit, when it’s shared.
“We believe this is the sort of privacy program companies need, and we are committed to delivering the best solutions globally to support that thesis.”
Addingwell co-founder Julien Decroix said: “Server-side tagging is a no-brainer for any company serious about performance and data governance. It dramatically improves loading times, data quality, and user experience by reducing what runs in the browser.
”But more importantly, it puts you back in control. You decide what data is collected, where it goes, and who can access it. In an era where trust and compliance are non-negotiable, that’s not just a technical upgrade — it’s a strategic one.”